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Gartner 魔力象限[0]

Posted on 2023年11月14日 by

魔力象限是在某一特定时间内的对市场情况进行的图形化描述。

它根据Gartner公司的定义,它描述了Gartner公司依据标准对该市场内的厂商所进行的分析。Gartner公司并不对在魔力象限中描述的任何厂商、产品或服务出具官方认可,也不建议技术用户只选择那些位于“领导者”象限里的厂商。

魔力象限仅用作一种研究工具,并不意味着是行动的具体指导。Gartner公司对该项研究不承担任何明示或默示的担保,包括适销性或适用于某一特定用途的任何担保。

  • 如何使用 Gartner 魔力象限?
    面对特定投资机会考虑技术提供商时,请借助 Gartner 魔力象限迈出第一步。

请记住,专注于领导者象限不一定是最好的行动方案。有充分的理由考虑市场挑战者。特定领域者可能比市场领导者更能满足您的需求。这完全取决于提供商如何与您的业务目标保持一致。

  • Gartner 魔力象限如何发挥作用?
    面对快速增长和提供商差异化明显的众多市场,Gartner 魔力象限用图形化方法划分出四类提供商:

1)领导者很好地执行了当前愿景,并为未来做好了充分准备
2)有远见者了解市场发展方向,或者有改变市场规则的设想,但执行效果不尽如人意。
3)特定领域者成功专注于一个小的细分市场,或者目标不明确,创新和表现未能超越竞争对手。
4)挑战者当前表现很好,或者可能在大部分细分市场占据主导地位,但未表现出对市场方向的了解。

  • 魔力象限有助于您:
    快速了解市场上的竞争技术提供商及其满足最终用户当前和未来需求的能力
    了解市场上的技术提供商的竞争定位,以及用于竞争最终用户业务的策略
    将技术提供商的优势和挑战与您的特定需求进行对比
  • 具体行业参考

参考资料:

  1. https://www.gartner.com/cn/research/methodologies/magic-quadrants-research
  2. https://www.gartner.com/cn/research/magic-quadrant
  3. https://baike.baidu.com/item/%E9%AD%94%E5%8A%9B%E8%B1%A1%E9%99%90/3996566?fr=aladdin
  4. https://www.zhihu.com/question/376902526
  5. https://wiki.mbalib.com/wiki/%E9%AD%94%E5%8A%9B%E8%B1%A1%E9%99%90

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